Innehållslöshetens innehåll

Många klagar på att människor inte lever på riktigt längre; att vi träffas på fejan istället för på stan, spelar fjantiga spel på tunnelbanan istället för att läsa, möter sexpartners på Tinder istället för på svettiga dansgolv. Kritikerna menar att tvåtusentiotalets liv saknar innehåll – content, som man säger i mediebranschen. Och det stämmer såklart. Men är det innehållslösa nödvändigtvis innehållslöst?

Applicerar man tvåtusentiotalets innehållslöshet på företagsvärlden ser man snabbt att så inte är fallet. Där är det de innehållslösa som är bäst. Världens största taxiföretag Uber äger inga taxibilar, världens största beoendeförmedlare Airbnb äger inga boenden, världens största teleföretag Skype äger ingen telekominfrastruktur, världens populäraste medieföretag Facebook skapar inget eget innehåll, världens snabbast växande bank SocietyOne har inga pengar och så vidare och så vidare…

Det är dessa företag som har förändrat världen – som har gjort den innehållsrikare – som har gjort tvåtusentiotalsmänniskan verkligt levande. Jo, så är det: vi sparar dyrbar tid på att inte dra till ungdomsgården – vi bara skriver några smileys i glasögon och trycker klick för att få polarnas endorfiner att pumpa av vår uppskattning – och istället för att jobba ihop pengar på något tråkigt tråkigt jobb för att kunna bo på hotell så hyr vi ut vår lya medan vi bor i någon annans kåk på en fantastisk plats som tidigare generationers gemene män bara kunnat drömma om.


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